If life isn't your purpose as a successful entrepreneur, what is?

Get intentional about your time to achieve your ‘why’

If you didn’t know already, we’re dedicated to helping our clients achieve the 5 Entrepreneurial Freedoms of Money, Health, Relationships, Purpose, and Time.

In this article, we want to examine your purpose a little. One of the qualities of a successful entrepreneur. Specifically, we want to get you thinking about the meaning of your life as an entrepreneur.

What is the purpose of entrepreneurship?

Becoming an entrepreneur has a purpose far greater than making money. Honestly, if you think your life will be fulfilled by making a heap of cash from starting a business and growing it, then you’re probably in the wrong business.

Entrepreneurship is more of a calling. It’s a way to allow you to deliver your purpose. It’s a way of life, a way to serve others and leave an indelible mark on society. It’s not about the financial wealth you create. It’s about the value you provide.

As Ken Andrukow says when defining the entrepreneur, “At the end of the day, how much money you make is not important. Those that think it is, just don’t get it. There are a lot of people in the world who live in what most other people would call poverty, but you see a smile on their face every day.

“The purpose of life is a life of purpose”

So said author Robert Byrne.

You’ve got to have goals. If you don’t have goals, then what is your purpose? And a goal must be clearly defined to mean anything. Your goal is your destination. It shines like the North Star, calling you toward it. It’s something to live for, something to create for.

Now, think about why you live. What is it that brings a smile to your face? What makes you feel warm inside? What makes you forget the day of the week and the hour of the day?

If your life is meaningful, then your life becomes more enjoyable. You wake up feeling refreshed and ready for the challenges ahead – though you don’t view them as challenges, but as opportunities.

When you have a purpose, you can live. Not just exist.

Purpose makes your business sustainable

Your results are determined by your own determination. Your will to succeed. Your big goals need time to achieve. You need to remain motivated to maintain momentum. Purpose gives you this.

With a sense of purpose, you will do things intentionally. “I used to let the world dictate what I’m going to do. You end up chasing your tail. Now I’m intentional about the type of work I do and when,” says Ken, when he discusses how to manage your time effectively. “When you are intentional about what you do, and do the things you love to do, it doesn’t feel like working.

Your reason why – your purpose – is what makes your business sustainable. It will help you to be resilient when times are tough. It energizes you when you’re tired. It’s what fires your passion when you speak with clients. And it’s this passion that fuels your growth.

Purpose delivers consistency

With a clear notion of your purpose, you’ll have a direction to follow through your life and as an entrepreneur. Your purpose breeds consistency in all you do, too. You plan with more commitment and focus, and decide your daily actions that take you a step closer to your goals. You become more intentional with your time.

Clearly defined goals give you the knowledge and assuredness to seek, select, and pull in the resources you need to achieve those. You’ll have less fear of risk, waste less time, and your efforts will be targeted.

It’s these entrepreneurial qualities that purpose delivers, which compelled us to advise that to grow your business you should forget about profits and go all-in on values. With a values-driven business and goals determined by your purpose, you can be more intentional about your time.

Purpose delivers a fulfilled and meaningful life. Once you discover your purpose, your entrepreneurial life becomes a virtuous circle, because with purpose in your life, life is your purpose.

Get intentional about your time

We provide guidelines to structure week, but it’s important to learn what works for you, and how you become most productive. How your time is most effective,” says Eric. “The system that we talk about – three types of intentions at work; new projects; strategy; big rocks; get out of reactionary mode; and so on – will enable you to be intentional about your time, and deliver your purpose in life through your entrepreneurship.

How do you measure up as an entrepreneur? Take the Entrepreneur Assessment to find out.

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